Here’s My Favorite Trick to Write High-Converting Copy.

McKenzie Lynn Tozan
6 min readMar 2, 2020
Photo by Hannah Olinger on Unsplash

Early this morning, I was submitting a sample piece for a new potential client in copywriting.

This is nothing new. By regularly reaching out to my network and applying for work via various job boards, I keep my workflow steady and the content varied.

But I recalled while completing my application the high number of inquiries and pleas for…

McKenzie Lynn Tozan

A Dino Poet, Novelist, Book Reviewer, Double EIC, & Midwestern Girl in Croatia. THE DUPLEX out now!