This Is Your Sign To GO FOR IT.

McKenzie Lynn Tozan
7 min readOct 25, 2021
Photo by Brooke Cagle on Unsplash

We may not like to admit it, but the Big, Important Tasks of our day can also be Intimidating As Hell.

Because of the importance of these tasks, many of us start feeling stuck on how we’ll even go about completing them, which often leads to stress, self-doubt, and procrastination.

Which tasks might inspire such mental and emotional spirals? It differs from person to person, but some possibilities are completing an important project, having a Zoom meeting, or cold-calling/cold-pitching a potential, big client.

What is Cold-Calling or Cold-Pitching? The “temperature” of these tasks is all about the connection you had with the person on the receiving end prior to this interaction. For example, someone you've worked with for a long time — who you know well and whose vision you thoroughly understand — would be a hot pitch if you decided to pitch them about a new venture in their business. If you reach out to someone, offering them your services, and they’ve never heard of you, it’s a cold pitch.

The cold pitch is a unique way of connecting with new potential connections you would like to provide a service for. It’s meant to be an opportunity for you to introduce yourself and your services, your interpretation of your potential client’s work, and how you can positively contribute to what they’re doing.

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McKenzie Lynn Tozan

A Dino Poet, Novelist, Book Reviewer, Double EIC, & Midwestern Girl in Croatia. THE DUPLEX out now! https://beacons.ai/mckenzielynntozanwrites